8 ways to optimize PPC campaigns as an Amazon Seller

8 Ways To Optimize PPC Campaigns For Amazon Sellers

The Sunken Stone
June 7, 2022

As an Amazon seller, you know that running successful PPC campaigns is key to driving traffic and sales to your products. But with so much competition on Amazon, it can be tough to make your campaigns stand out.

This blog post will share eight tips for optimizing your PPC campaigns to help you achieve better results. Keep reading to learn more!

What Is Amazon PPC?

Before we dive into optimization tips, let’s quickly review what Amazon PPC is. PPC stands for “pay-per-click.” Essentially, this means that you, the advertiser, pay Amazon a fee every time someone clicks on your ad.

You can run PPC ads on Amazon in two ways: Amazon Sponsored Products or Amazon Advertising Products.

Amazon Sponsored Products are ads that appear in search results and on product detail pages. These ads are auction-based, which means that you compete with other advertisers to have your ad displayed.

The amount you pay per click is determined by how much you bid and how relevant your ad is to the customer’s search. AmazonAdvertising Products are display ads that appear on other websites and apps and Amazon.com.

You pay a set price per day to display your ad several times (impressions) with these ads. Both options effectively drive traffic and sales, so it’s up to you to decide which makes the most sense for your business.

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8 Ways To Optimize PPC Campaigns Amazon

Now that we’ve reviewed the basics of Amazon PPC let’s move on to optimization tips! These methods will help you optimize your brand's PPC campaigns on Amazon and help you achieve better results.

1) Advertise Under Similar Products

One of the best ways to optimize your PPC campaigns forAmazon is to advertise under similar products. Advertising on similar products allows you to reach more potential customers, as these are people who are already interested in the type of product you sell.

Although it might seem counterintuitive, it can be cheaper to advertise under similar products. You’re targeting a more specific audience, which means you’ll have less competition and can bid less per click.

2) Find Low ACoS Keywords

When optimizing PPC campaigns on Amazon, not all keywords are created equal. ACoS stands for “advertising cost of sale” and is a metric that measures how much you spend on advertising compared to how much sales you generate.

In other words, it tells you how efficient your keyword is at driving sales. You want to find keywords with a low ACoS, which means you’re generating sales at a low cost.

Locating the right keywords can take time and effort, but it’s well worth the investment. There are several tools out there that can help you find low ACoS keywords, including your Amazon advertising reports.

3) Improve Your Product Page Copy

Creating effective listing content is essential for anyAmazon seller, but it’s imperative if you’re running PPC campaigns. The copy on your product page needs to be persuasive and convince potential customers to buy your product.

Some things you can do to improve your product page copy include:

●     Use keyword-rich titles.

●     Write compelling bullet points that highlight key selling points.

●     Make sure your images are high quality and engaging.

Always ask for a second opinion from a team member or prospective customer to get an outside perspective on your product page copy.

4) Write Better Ad Copy

It might be a no-brainer but writing better ad copy is one of the most effective ways to optimize PPC campaigns on Amazon. If your ad copy isn’t well-written, it will not be effective at driving sales.

Here are a few tips for writing better ad copy:

●     Use keyword-rich titles.

●     Write persuasive descriptions that highlight the benefits of your product.

●     Create a sense of urgency with words like “limited time only” or “while supplies last.”

These techniques are simple but effective ways to optimize your PPC campaigns and generate more clicks and sales. Split test and monitor your campaigns to determine what works best for your products and business.

5) Target Long-Tail Keywords

While building PPC campaigns on Amazon, long-tail keywords are your best friend. Long-tail keywords are more specific and get less search traffic than short-tail ones, but they’re also easier to rank.

Besides that, long-tail keywords tend to be cheaper to bid on and have a higher conversion rate. Targeting long-tail keywords is an effective way to optimize your PPC campaigns and get more bang for your buck.

6) Adjust Your Ad Spend

Setting the correct ad spend is essential for optimizing PPC campaigns on Amazon. If you’re not spending enough, your ads won’t be seen by enough people, and you won’t generate enough sales to offset your ad spend.

On the other hand, you might be hemorrhaging money and wasting resources if you're spending too much. To optimize your ad spend, it’s crucial to find the sweet spot and adjust accordingly.

You can use your Amazon advertising reports to track how many impressions your ads are getting and other relevant data. Tracking PPC results will help you determine if you need to increase or decrease your bid amounts.

7) Track Your Results

It’s essential to track your PPC campaigns on Amazon, so you can optimize them and improve performance over time. Several tools help you measure and optimize your campaigns, including the Campaign Manager inSeller Central.

These tools allow you to see how many clicks, sales, impressions, and other relevant data your ads generate. Use this information to optimize your campaigns and improve results.

8) Use Negative Keywords

Negative keywords are an effective strategy for building better ad campaigns. But how do negative keywords help optimize PPC campaigns on Amazon? Negative keywords help improve your click-through rate and conversions by filtering out irrelevant searches.

You can use the Search Terms Report in Seller Central to find negative keywords. This report shows customers' actual search terms to see your products. Look for phrases that are not relevant to your products and add them as negative keywords to filter them out.

With these tips and strategies, you can optimize yourPPC campaigns successfully on Amazon and improve your ad performance over time. Now that you know some ways to optimize PPC campaigns on Amazon, let's discuss some fundamentals that all Amazon Merchants should know.

What's The Purpose Of Optimizing Amazon Ads?

Optimizing PPC campaigns on Amazon improve your ad performance and generates more sales. You can get more clicks, impressions, and conversions by improving your ad campaigns.

It’s also essential to optimize your campaigns to spend less money on ads and get a higher return on investment. With the right optimization strategies, you can optimize your PPC campaigns and boost your sales on Amazon.

Why Spend Money Optimizing PPC Campaigns Amazon?

Yes, it does take significant time and resources to improve your PPC campaigns on Amazon. But believe us, it's worth it. Here are several reasons why:

1) Improve AdPerformance

By optimizing your PPC campaigns, you can improve your ad performance and get more clicks, impressions, and conversions. Over time, this will increase sales and a higher return on investment.

2) Save Money

Optimizing your PPC campaigns can also save you money in the long run. This is because you’ll optimize your advertising budgets and reduce wasted spending on ads that aren’t giving you results.

3) Increase ROI

Finally, optimize PPC campaigns to boost your return on investment and get a bigger payoff from every ad dollar you spend. You can optimize your Amazon campaigns and improve your bottom line over time with the right strategies.

How Much Does It Cost To Run An Amazon PPC Campaign?

Although there's a wide range of budgets that AmazonBrands can spend on PPC, the average is several thousand per month. Of course, this number can vary depending on your product category, competitiveness, and other factors.

To get an idea of how much you should be spending onPPC campaigns, start by evaluating your competition. Research other brands in your product category to see how much they're spending on PPC. This will give you an idea of the average budget for your product category.

You can also use Amazon's Advertising Cost of Sales (ACoS) metric to evaluate your PPC spend. ACoS measures how much you're spending on ads relative to the sales generated from those ads. A low ACoS means you're paying less on ads and making more sales.

To optimize your PPC campaigns, aim for a low ACoS below your target return on investment. You can use the ACoS metric to maximize your ad campaigns and improve your results over time.

How Do You Update An Amazon Ad?

There are several different strategies you can use to optimize your Amazon ads. Some fundamental methods include using negative keywords, A/B testing and split testing ads, optimizing bids and budgets, and monitoring performance metrics like ACoS.

To update your Amazon ads, start by researching what is working for other brands in your product category. Competitor research can give you some ideas for new strategies to try.

Afterward, test different ad campaigns and optimize them based on your results. Finally, monitor your performance metrics to ensure your campaigns are on track.

Now That You Know How To Optimize PPC Campaigns On Amazon, What's Next?

Now that you know how to optimize PPC campaigns onAmazon let's discuss your next steps. You should take the Amazon Seller Success Quiz if you want to know how your brand stacks up to the competition.

The Amazon Seller Success Quiz accurately determines whether your brand is on track to success or struggling with the competition. It gives you insight into how your brand will perform and explains ways to optimize your performance to drive company growth.

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Frequently Asked Questions

How do I optimize my Amazon PPC campaign?

You can use several methods to optimize your Amazon PPC campaigns, including using negative keywords, A/B testing and split testing ads, optimizing bids and budgets, and monitoring performance metrics like ACoS.

What is PPC campaigns optimization in Amazon?

PPC campaign optimization uses various strategies to optimize your ad campaigns and improve performance over time. This can include optimizing bids and budgets, monitoring metrics like ACoS, and more.

How do you optimize a PPC campaign?

To optimize your PPC campaigns, it's important to research your competition and optimize your ads based on the results of your tests. Additionally, you should monitor performance metrics like ACoS and optimize bids and budgets accordingly.

What is PPC campaign optimization?

PPC campaign optimization includes reviewing your current campaign performance and making changes to optimize your ads. This can involve adjusting bids and budgets, adding or removing keywords, etc. You can improve your campaign performance and drive higher sales on Amazon with the proper optimization techniques.